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How Japan Created White Day, East Asia's Alternate Valentine's Day

How Japan Created White Day, East Asia's Alternate Valentine's Day

Belated coverage from us due to a White Day bout of food poisoning - but rest assured your chocolates and marshmallows are safe

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Jake Adelstein
Mar 16, 2025
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Tokyo Paladin with Jake Adelstein
How Japan Created White Day, East Asia's Alternate Valentine's Day
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On March 14, in Japan, Taiwan, and even South Korea, people celebrated a kind of second Valentine’s Day, known as White Day. While Valentine's Day in the West is a give-and-receive event, where couples exchange chocolates and gifts, it works a bit differently in Japan and other countries.

The last few weeks in Tokyo have seen stores displaying and sellin…

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