Tokyo Paladin with Jake Adelstein

Happy Birthday 🎂 Calpis! The story of Japan’s most unfortunate beverage name (and the taste of first love)

CALPIS (not "cow-piss") sold as CALPICO outside Japan, was officially launched on July 7th 1919 as a refreshing yogurt drink. The catch: it was inspired by Mongolian milky booze🍶

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Jake Adelstein
Jul 07, 2025
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Calpis: Japan’s Most Unfortunate Beverage Name (and the Taste of First Love)

When you live in Japan, you get used to a certain level of linguistic peril. You buy Pocari Sweat from a vending machine and wonder if you’ve just ingested the bodily fluids of a marathon runner. Maybe you shop for beauty products at Placenta Plaza. And then there’s Calpis—a nam…

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